simple numbers

Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential

by Greg Crabtree

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About This Book

Simple Numbers, Straight Talk, Big Profits! by Greg Crabtree teaches entrepreneurs how to build profitable businesses using clear financial metrics. It emphasizes paying owners a market-based salary, targeting 10–15% pretax profit, and improving labor productivity. The book also explains managing cash flow through disciplined priorities and navigating growth challenges like the “black hole” phase, helping business owners make smarter financial decisions and achieve sustainable long-term success.

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