revenge of the tipping point

Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering

by Malcolm Gladwell

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About This Book

Revenge of the Tipping Point revisits and reframes the ideas from Gladwell’s earlier work, exploring how social epidemics and tipping-point events shape culture and crises. Through stories of bank robberies, superspreaders, and major public health outbreaks like COVID-19 and the opioid crisis, Gladwell examines contagious phenomena, dominant narratives, and how small forces can trigger widespread change in modern society.

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