nudge

Nudge

by Richard H. Thaler and Cass R. Sunstein

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Duration: 41mins 21secs

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About This Book

In Nudge, Thaler and Sunstein show how small changes in choice design can significantly influence decisions without restricting freedom. Using behavioral economics, they explain how defaults, framing, and timely prompts shape everyday choices—from saving money to improving health. The authors advocate “libertarian paternalism,” encouraging smarter decisions through better environments, helping individuals and institutions design systems that guide people toward beneficial outcomes while preserving personal choice.

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