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Hooked: How to Build Habit-Forming Products
by Nir Eyal
Duration: 20mins 49secs
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About This Book
Hooked explains how companies design products that people use repeatedly by forming habits. Eyal introduces the “Hook Model,” a four-step cycle consisting of trigger, action, variable reward, and investment. By guiding users through this loop, products become part of everyday routines. Drawing on behavioral psychology and examples from popular apps, the book shows how thoughtful design can motivate users, encourage engagement, and build long-lasting customer relationships.
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