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Getting to Yes: Negotiating Agreement Without Giving In
by Roger Fisher, William L. Ury & Bruce Patton
Duration: 22mins 00secs
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About This Book
Getting to Yes by Roger Fisher, William L. Ury, and Bruce Patton teaches a practical approach to negotiation focused on collaboration rather than conflict. Instead of arguing over positions, it encourages identifying underlying interests, generating options for mutual gain, and using objective standards to reach fair agreements. By separating people from problems and emphasizing communication, the method helps create solutions where both sides feel satisfied and relationships remain intact.
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